Events

“Raised Grain Brewery” Experiential Marketing Escape Room

This was an Escape Room we built at Escape Chambers Waukesha for our neighbors, Raised Grain Brewing. At Immerse Branding, we wanted to have experiential marketing experiences, where you were essentially IN the commercial having fun. With a brewery, what better Escape Room than a bar? Your mission was to find the “Secret Recipe” of an ancient brew that was essentially the “Holy Grail” of Breweries. I miss creating escape rooms!

Making a secret door had always been on my bucket list…

Bud Light / NFL Fan Camp

Bud Light Fan Camp was one of the most incredible experiences I have ever had the opportunity to partake in. It was a dream job for a kid right out of college. I was hired by Fusion Performance Marketing out of St. Louis for the 2011 NFL Season as the “East Coast Team”. Four of us went to 18 markets throughout that season setting up the Bud Light Fan Camp Experience. In a nutshell, this was a fan experience where teams of 4 would compete against each other in events such as field goal kicking, obstacle course, pass precision, tackling dummies, ball catching, and long snapping. The winning team of each market was given an all expenses paid trip to Honalulu for the Pro Bowl, where they would compete against all the other national winners for a chance at going to the Super Bowl! Needless to say, the stakes were high. Take into account the amount of Bud Light consumed at these things, these fans showed up passionate and got wild.

We would fly in, set up the entire experience, coordinate with local distributors and event staff, facilitate the event, present the rewards, handle all media and marketing, tear down the event, and pack it back up in the semi to get onto the next market. We would fly in on a Friday, fly out on a Monday, and meet the semi driver at the next market the following week. Below are just a few of the amazing venues we got to work at including the stadiums of the New York Mets, Cincinnati Bengals, Baltimore Ravens, New England Patriots, Buffalo Bills, Cleveland Browns, and my beloved Green Bay Packers.

Truly one of the most memorable experiences of my life.